The History of Honeywell Pharmaceutical

THE HISTORY OF HONEYWELL PHARMACEUTICAL LABORATORY AND QUEENFLOWER BALM

Honeywell Pharmaceutical Laboratory was founded in 1976 by Antonio Ang Sr. and Luz V. Dellosa under its former name, Sunrise Pharmaceutical Laboratory. In 1989 to 1990, Spade Pharmaceuticals owned by Albert Yu, decided to carry the product and be the exclusive distributor for Sunrise. The relationship was short-lived because of company policy differences. During that time, there were daily ads in broadsheets like Manila Bulletin and tabloids like Peoples Tonite to name a few.

Luz V. Dellosa managed the laboratory until 1991 when management was transferred to Floredeliza S. Castillo, daughter-in-law and wife of their son, Antonio D. Ang Jr. due to poor health.

Under the new management, Sunrise became Honeywell Pharmaceutical Laboratory. They also moved to a new address, from Sta. Mesa Heights in Quezon City to Bagumbong, Caloocan City where the site of the laboratory resides up to this day.

Honeywell manufactures the external medicine, Queenflower Balm, a rubefacient counter-irritant and mild analgesic that deals with Rheumatism, skin itch, swelling and other external skin and muscle troubles. The product is distributed nationwide through Tekson Marketing, located in Binondo, Manila, Hok An Tong Chinese Drugstore, located in Divisoria, Manila and Dyna Drug Corporation, located in Bagong Ilog, Pasig City. Through these main distributors, the product is distributed to all major drugstores nationwide.

The new management made successful attempts to promote their product through commercials in the nineties in PTV 4’s sports programs like Motoring Today. They also embarked in promoting the product via promotional posters, leaflets, fliers and visiting numerous drugstores all over Luzon to promote Queenflower Balm.